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If you are wanting to start a blog and make money, one of the questions that you may be asking is “What should I blog about?”
This blog niche list will help you narrow down which of the most popular blog niches is right for you. The blogging world is huge, and no matter what blog niche you pick, your blog will be unlike any other. You will bring a uniqueness to your blog that no one else can.
When I started blogging, I also wondered how to pick my topic from a blog niche list. I’ll tell you how I chose in a minute, but first, let’s get to work helping you pick the niche that’s right for you!
What are the most profitable blog niches?
There are five big areas that people will pay money to improve. The most profitable blog niches fit inside those five broad categories. They are:
- Health
- Wealth
- Happiness
- Time
- Love
People pay money to improve each of those things. When looking at a blog niche list, keep these five broad categories in mind. All of the most profitable blog niches will fit somewhere in one of them.
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Blog Topics that Make the Most Money
Now let’s start narrowing down those categories to form a blog niche list. Here are some examples of blog niches that fit within one of the five broad categories.
- Health/Appearance – fitness blogs, healthy living blogs, Mom exercises that you can do with kids, whole 30 diet, keto diet, crunchy lifestyle, healthy kid-friendly recipes, healthy food blogs, natural remedies, beauty, fashion
- Wealth – investment, personal finance, saving for retirement, work at home, financial peace methods (Dave Ramsey), blogging (woo-hoo!), how to pay off student loans, how to save money on groceries, how to flip homes, business, direct sales, couponing, frugal living, consumer guides, product reviews
- Happiness – personal growth/personal development, goal setting, faith, mommy blogs, crafting, crochet, sewing, woodworking, writing, interior design, travel, sports, music, pets, gaming, movies, automobile
- Time – Time management strategies, how to clean your house quicker, how to organize to save time, routines, planners, homeschooling, how to guides, beginner’s guides
- Love/Relationships – How to improve your marriage, how to communicate better, how to love your kids more, positive parenting, how to make lasting friendships, how to find love, dating strategies, dating online, long-distance relationships, marriage counseling, love languages
The Most Profitable Blog Niche List:
| Health/Appearance | Wealth | Happiness | Time | Love/Relationships |
| Mom exercise | Investing | Personal growth | Time management strategies | Marriage improvement |
| Crunchy life | Personal finance | Goal setting | Decluttering | Communication |
| Keto | Saving for retirement | Faith | Organization | Be more likeable |
| Whole 30 | Student loans | DIY | Routines | Positive parenting |
| Fitness | Work at home | Travel | Planners | How to make lasting friendships |
| Healthy, kid-friendly recipes | Digital Marketing | Sports | Ways to work smarter, not harder | How to find love |
| Natural remedies | Scholarships for college | Interior design | How to do anything faster | Dating strategies |
| Beauty | Financial Freedom | Minimalist living | Planners | Relationship pitfalls |
| Aromatherapy | Business | Crafting | Homeschooling | Mommy blogs |
| Natural beauty products | Direct sales | Pets | How to guides | Online dating |
| Fashion for moms | Frugal living | Gaming | Productivity hacks | Bullying prevention |
| Natural cleaners | Couponing | Movies | Nootropics | Love languages |
What are the Most Popular Blog Topics?
I’ll dive into each topic below and give examples, but if you’re looking for a table with numbers, here is a list of blog income reports to check out!
Parenting Blogs
Mommy blogs and parenting blogs, are a hugely popular blog niche. Being a momma is tough no matter how you do it.
If you are a stay at home mom, you might struggle with feelings of loneliness. Working moms may struggle with mom guilt from not being with their kids as much. Work at home moms may struggle with feeling torn between business obligations and spending time with the kids.
There are multiple pain points associated with parenting that people are seeking help with. Even big blogs like Motherly have a tough time covering all of them! This makes parenting blogs one of the most profitable blog niches since people are often willing to pay for help.
Income of Parenting Blogs:
- Mother.ly = over $1 million
- WhatMomsLove = full time income
Finance Blogs
The Penny Hoarder, one of the biggest personal finance blogs, knows that we all have finances to deal with. Some of us are better at managing them than others. Some people are concerned about investing, saving for retirement, frugal living, couponing, paying off student loans, or just not living paycheck to paycheck.
Needless to say, a finance blog can cover a range of topics. No matter your income, the finance blog niche is a very popular and profitable blog niche.
Income of Finance Blogs:
- ThePennyHoarder = $1M + per year
- DollarSprout = $200K + per month
- MakingSenseofCents = $100K + per month
Lifestyle Blogs
If you are not quite sure what to blog about in the beginning or you have several topics that you are interested in, you might consider starting a lifestyle blog.
In short, lifestyle blogs are about life. They usually cover several different topics and are a great way to take blogging for a “test drive” to see what you like blogging about the most. This makes them a very popular blog niche, especially for beginners.
Income of Lifestyle Blogs:
- BarefootBlonde = full time income
- JustAGirlandherBlog = full time income (lifestyle home decor)
DIY Blogs
DIY blogs focus on how to “do it yourself.” Do you have a certain hobby that you are passionate about sharing? Do you find yourself making crafts in your free time, doing home improvements, making candles or soap, woodworking, or some other hobby that leaves you with a product?
Lots of people would love to learn how to do what you love and a DIY blog is a great way to share it. It can also be a profitable blog niche because you can use affiliate links to recommend supplies, and might even be able to set up an Etsy store where you can sell your handmade products. Young House Love is a great example of a successful DIY blog.
Yearly Income of DIY Blogs:
- RedTedArt = full time income
Health and Wellness Blogs
Living a healthy lifestyle is not always easy. Our health is one of the foundations of our happiness and satisfaction with our life. Keeping good health is priceless.
As evidenced by fitness places everywhere, people are willing to pay to keep in good health. If you are a personal trainer, a nutritionist, or maybe someone that just really enjoys cooking healthy meals, exercising, or talking about the benefits of certain diets such as Whole 30 or Keto, you could start a health and wellness blog.
Yearly Income of Health Blogs:
- EasyLivingToday = $20,000+ per month
- Examples of Healthy Living Blogs
Food Blogs
People are always looking for new recipes to try. If you enjoy cooking and creating delicious recipes to share with your family and friends, then a food blog might be the perfect answer for you.
Food blogs can be generalized, or they can be very niche such as cookie recipes, soups, healthy eating, vegetarian meals, or meals for a family of four that cost $5 or less to make. Some food bloggers have even gone on to make cooking shows on public television. That sounds like a delicious deal to me!
Yearly Income of Food Blogs:
- PinchofYum = Over $60,000 per month
- ChelseasMessyApron = Full time income
Self Improvement Blogs
Many people are seeking to improve themselves. They want to know things such as how to worry less, how to stop overthinking, and how to have a happier life in general. Self Improvement and personal development blogs are committed to helping people live more fully, how to manage their time better, and how to stop habits that are harmful to their mental health.
Yearly Income of Self Improvement Blogs:
- ZenHabits = full time income
- JamesClear = full time income
Relationship Blogs
All people have a desire to be loved and included. It ranks as third on Maslow’s Hierarchy of Needs, right above physical needs and the need for safety. That’s pretty basic!
As a result, a relationship blog can be a very profitable blog niche if you have the knowledge or the passion to learn the things that make relationships work. This can be romantic relationships, but also includes other kinds of love such as kids, family, and friends.
Related: What to Blog About When You Don’t Know What To Blog About
Yearly Income of Relationship Blogs:
- ArabahJoy = full time income
How Do I Come Up With a Blog Idea?
The first thing that you should ask yourself when considering starting a blog is what are you passionate about? What is the thing that you love talking about and could go on for days if you had someone that would listen? Is there anything that your friends are tired of hearing about? If so, then that could be a great idea to start a profitable blog around. Your friends may be tired of hearing your advice, but there are people that want to know and will pay you to help them.
Match with a Hobby
Another great way to come up with a blog name is to look at a blog niche list and then match it up with something that you like to do in your free time. Do you have a hobby that you indulge in every chance you get? Other people would love to hear about it!
Disney Model
Another thing to keep in mind when you are looking at a blog niche list is what I call the Disney model.
Disney takes two things that are successful and meshes them together.
For example, Rapunzel is a princess with a chameleon pet on a mission to go see the lanterns. Moana is a princess with a chicken pet on a mission to save the heart of Tafiti.
Though both stories play out in different ways, in both cases the elements are the same: princess + pet + mission = successful movie
| Examples of using the Disney Model To Come Up With a Great Blog Niche Idea |
| Language + travel = Traveler’s guide to common languages and phrases blog |
| Mommy + toddlers = Toddler Mommy blog |
| Fitness + Moms = Mom fitness blog |
| Moms + Blogging = Startamomblog |
| RVing+ Kids = Big RV with Little kids blog |
Unique + Profitable = Great Blog Niche Idea
Whatever profitable blog niche you pick, in order for it to be successful, you need to bring a uniqueness to it. You want your blog to stand out in a sea of other blogs. For example, I teach people how to build successful blogs, but I bring a uniqueness to it because I target moms (they are my people!).
Who do you want to help? Narrowing down your audience can be a great way to bring a uniqueness to your blog. When you know who you are talking to and who you are helping, you target a specific audience.
Regardless of your blog niche, when you target a specific audience it makes your blog stand out because your audience recognizes that you are talking specifically to them.
What Motivates You in a Blog Niche List?
What thought makes you jump out of bed in the morning ready to start the day? If you have something that lights you up inside, and it falls into one of the five broad categories, you have a great profitable blog niche idea.
If you are still not sure how to come up with a blog idea, you can use my free blog strategy seeker tool.
Other Keys To Blog Topics That Make the Most Money
Boutique vs General Store
You may be wondering why bother with looking at a blog niche list anyway?
Why not just blog about everything?
That’s a very good question. Blogs do best when they are about a very specific topic. Your audience will know what to expect when they visit your site.
After a few visits, they come to associate you as being an expert on a certain topic. Think of your blog as a specialized boutique vs a general store.
Think of it this way: You have two friends. One has two cats, a dog, a parakeet, and a gecko. On the bookshelf in their home is one dusty book about cats. The other has 5 cats and a whole row of books on her bookshelf dedicated to cats. They both own the same number of pets. Their pets are equally well cared for. However, which friend would you go to for advice if you had a question about your own cat?
You would probably go to the friend that has five cats and a whole row of cat books. That’s how you want people to perceive your blog. The place they go for expert advice on one certain topic.
4 Reasons to Niche Down With Your Blog
If you are still not convinced by the example above, let me share with you four reasons that the most profitable blogs have niched down.
Improved Reader Experience
If a reader comes to your blog and you are talking about how to save for retirement and get your finances in order in January, but comes back in March and finds you talking about how to remodel your home, they will be confused.
On the other hand, if a reader comes back in March and finds you talking about simple budget hacks, they will know that your blog is a great place to go for financial advice.
Greater Search Engine Authority
Your readers may not be the only ones that are confused if you do not consistently talk about the same broad topic. Google will get confused too and will not rank you as a high authority in their search algorithm. That means MUCH less visibility and traffic for you.
Your Own Growth and Development
When you niche down, you grow and develop in one certain area. You may not be an expert when you start blogging about a topic that you are interested in, but as your blog grows so does your own expertise and confidence!
Niche Blogs Are More Profitable Blogs
The most profitable blogs are those that the reader perceives are experts in the field. I am much more likely to take the recommendation of an expert than I am some random person.
Therefore, if you take a look at a blog niche list and pick one, it inherently makes your blog more profitable. You can then create products in your specific field, as well as recommend the ones you love with authority.
Solve a problem
There is nothing wrong with wanting to make money with your blog. A blog is a lot of work! However, it’s not a get rich quick scheme.
The most profitable blogs are the ones that help people solve a specific problem.
What problem are you passionate about helping someone solve? People are willing to pay to fix problems in their lives. Focus your blog on helping someone. Not only will it make you feel more fulfilled and motivated, but it will also help your blog get noticed and make it more profitable.
Unconventional Advice For Choosing a Profitable Blog Niche
While most experts will tell you that you immediately need to niche down before you even decide on a blog name, my advice is different. Sometimes it takes a bit before you decide what topics you are passionate about. A blog is a long term commitment and hard work. You need to have a topic that motivates you so much that you could talk about it for years! That’s what you are going to be doing with your blog – writing and talking about a topic that you love for years.
It’s ok to not have an answer for that right off the bat. Go ahead and choose a blog name, get your hosting and start blogging.
It’s ok to start broad and niche down later. The most important thing is to take action. All too often “someday” becomes never.
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The Last Thing You Need to Know About the Most Profitable Blog Niches
This blog niche list can help you decide what to blog about and give you insight into the most profitable blog niches.
However, your decision on what to blog about should not be solely based on money. The blog topics that make the most money are focused on helping the reader solve a problem in their lives. Even if you are not an expert on now, pick something that you are motivated about. Your passion will shine through and help get your blog noticed.
I started my first blog because I wanted to help families live a Catholic life. After that blog became successful, I started Start A Mom Blog because I am passionate about helping other moms build their blogs. I want to empower other moms with the ability to stay home with their babies while still feeling fulfilled and contributing to their family’s finances.
How did you choose your blog niche? What niche are you thinking about choosing? Leave me a comment below!
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