Google always be the biggest search engine. You never know what tomorrow will bring. It is a universal truth.

 Will Google always be the biggest search engine? You never know what tomorrow will bring. It is a universal truth.

Every startup owner knows it. So do the bosses of big companies like Google, Facebook, or Amazon.

Jeff Bezos often says that every day he starts from scratch with Amazon. It is this mentality that should keep him at the top for as long as possible.

Google has a market share of about 90% worldwide. It is a leader that crushes the competition. Google is doing everything it can to avoid being overtaken one day.

Google anticipates all innovations to make sure it remains the dominant search engine.

In the mid-2000s, Google realized that smartphones were going to revolutionize the world. The use of search engines on smartphones was going to take precedence over the use of search engines on computers.

So Google bought Android and made it the leading OS for smartphones. This allowed Google to impose its search engine on smartphones.

Google understood that web browsers were the gateway to the Web. So Google developed its Google Chrome browser to make it the number one.

All this allows Google to ensure that its search engine will remain dominant.

The popularity of Apple devices is a danger for Google and its search engine. Google, therefore, pays something like 10 billion dollars every year to Apple to make its search engine default on Apple products.

This $10 billion arrangement is as much about positioning Google on Apple devices as it is about discouraging Apple from developing its home-made search engine.

The current innovation is that of connected speakers. Voice search could become a major trend in the future and change the way it is used. Google is also present in this field with its Google Home.

As you can see, it seems hard to imagine at this point in time that Google will not be the ultra-dominant search engine in the future.

The real danger for Google would be a dismantling like the one envisaged by the European Union and the Democrats in the United States. This would prevent Google from favoring its own products on Android or Google Chrome, and it would revive competition.